healthcare
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Vivelle-Dot
Click To EnlargeVivelle-Dot 'Little Patch. Big Change'
PRINT | DIGITAL | IN-OFFICE & IN-HOSPITALSometimes, due to surgery, menopause happens sooner than expected. The emotional and psychological toll this takes on women of all ages can be devastating.
Vivelle-Dot, a small, translucent patch placed on the skin, was a revolutionary hormone replacement treatment designed to help a women regain her sensuality and attractiveness.
In this campaign, playful words and poses capture moments of spontaneity, fun and hope. We even created a goody-bag to pamper patients post-op.
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Varenicline
Click To EnlargeVarenicline '12 Weeks'
PRINTOur client Pfizer was about to launch Chantix, a ground-breaking drug that would block the body's receptors to nicotine and keep smokers from craving a cigarette.
However, before the launch Pfizer wanted to prime the pump with unbranded ads to help overcome the skepticism of smokers who had already tried everything imaginable to kick the habit.
We needed a strong message and visual to motivate them to want to succeed in quitting. Hence this unbranded campaign.
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Novartis Vaccines
Click To EnlargeNovartis Vaccines 'VaxTrak'
PRINT | IN-OFFICEThe challenge of this Novartis Vaccine Program was its two widely different targets—travelers and school children—with in-office materials needed for both audiences. Yet all marketing materials required an integrated look and feel.
For travelers, we created an informational system that quickly and clearly showed what vaccinations they needed depending upon their geographic destination.
We used band-aid graphics that were more fun for the school children, since this was their badge of honor for bravery after receiving their vaccine.
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OraQuick
Click To EnlargeOraQuick 'Know First and Fast'
PRINT | DIGITALWe were tasked with introducing the first at-home, oral HIV test—the same test patients would receive in a doctor's office. OraQuik was a game changer—allowing people to find out whether or not they were HIV positive in the privacy of their own home.
We knew that finding out the truth wasn't easy, but whatever the outcome, they would be able to maintain their confidentiality and dignity, as well as learn the result quickly. Gritty typography, bold graphics, and colors got the message across.
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Zyrtec
Click To EnlargeZyrtec 'Spring Agenda'
PRINT | DIGITAL | MAILOur client asked us to promote adherence to Zyrtec during the Spring allergy season. We created a graphic, multi-channel campaign that showed Zyrtec users how continued adherence to their medication could help them enjoy many activities they had previously excluded themselves from because of allergies.
Upbeat headlines and spontaneous photography gave patients a glimpse of what might be possible for them during allergy season with Zyrtec.
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Wyeth
Click To EnlargeWyeth 'Rhythm of Your Life'
PRINT | DIGITALWyeth was getting ready to launch a unique, new anti-depression medication, focusing on how differently women are impacted by depression—tending to feel more emotional and isolated.
They wanted to precede the launch with an unbranded campaign that got across the issues women faced who suffered from depression.
Our solution was to portray activities that would usually be rewarding and joyful for our target, but were not because of their depression. The visual impact of each woman in black and white within a colorful environment got the message through loud and clear.
b2b&tech
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LexisNexis
Litigation Services
Click To EnlargeLexisNexis Litigation Services
PRINT | DIGITALKnown as a legal research and reference tool, LexisNexis wanted to position themselves as leaders in all aspects of litigation services. Our job was to come up with messaging the target audience couldn't possibly miss. Through intrusive teaser ads, strategically placed billboards, and forward thinking e-newsletters, we got the attention of the legal community in a big way.
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LexisNexis
Lawyers.com
Click To EnlargeLexisNexis Lawyers.com
PRINT | OUTDOORLexisNexis also created Lawyers.com, an online tool for finding lawyers with the particular expertise, experience, and location that a client was looking for. This was another huge opportunity to get a tailored message across. Our giant billboards appeared in the Financial District, the Diamond District, and major landmarks, like the NY Public Library, with copy precisely geared to place and need of the target audience.
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LexisNexis
Debt Collection
Click To EnlargeLexisNexis Debt Collection
PRINT | OUTDOOR | DIGITALChasing after bad debt can be like playing hide and seek. LexisNexis Debt Collection software helped provide the smarts and support to more successfully catch up with debtors. Clever, tough, attention-getting headlines appealed to their target audiences instantly. Print, bumper stickers, and banner ads demonstrated the greater breadth of information available to clients when they use this advanced software.
financial
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Citibank
Retail Banking
Click To EnlargeCitibank Retail Banking
PRINT | IN-BRANCH | DIGITALA series of print materials were created to let customers know about this short-term offer. They could shop, dine, and fill their tank, and get 5% cash back. The complication was to make them aware that they would have to sign for debit card purchases in a way that would not weigh down the offer. The short, directive headlines along with the pen and card graphic would help reinforce this required change in behavior. Ads, posters, and banners were created in three different languages and scattered inside the branches.
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Citi
Diamond Preferred
Click To EnlargeCiti Diamond Preferred 'Double Points'
PRINTCitibank wanted to create a buzz about double points which would help them earn rewards faster. Since it was fun and easy, we used whimsical images to get the message across quickly.
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Champion Mortgage
Click To EnlargeChampion Mortgage
DIGITAL | MAILThis client wanted to reposition themselves away from the refinancing option of "last resort." Our job was to help break through this old image and show them in a whole new light. To achieve this we created a series of postcards that were fresh and fun graphically, and appealing to today's homeowners. To further their repositioning, we tested another series of postcards which focused on the different things you can do with money from refinancing your home and illustrating the one highlighted. By using a graphic menu of multiple choice options, we were able to get across a range of choices and reach a broad spectrum of consumers with these banner ads.
non-profit
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USO
Click To EnlargeUSO
DIGITALThe holidays were coming, a tough time for soldiers to be away from home. The USO wanted to make sure that there were phone cards available to members of the armed forces so they could speak with their loved ones back in the states. We appealed to the USO donor base for the funds necessary to make this gift possible. It was a great way for them to thank our soldiers and they received the gift of a tax deduction.
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Weizmann
Institute of Science
Click To EnlargeWeizmann Institute of Science
MAIL | DIGITALThis campaign was created to raise awareness of the cutting edge scientific research that was being done at the Weizmann Institute of Science in Israel. Our job was to get their staff, plus potential donors excited about the huge potential of future projects and those underway. We posed provocative questions and answered them with arresting visuals.
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Shul of New York
Click To EnlargeShul of New York
DIGITAL | MAILA breathtaking sanctuary. Exquisite, joyful music. An inspirational, open-hearted, inter-faith spiritual leader. There is no other place quite as unique, quite as magical as The Shul of New York. Those who've been there are exuberant about the experience. Located in one of the oldest synagogues on the Lower East Side, we wanted to communicate the special feeling that draws the community there and let others know that such a place exists. Through an integrated campaign of digital, print, and mail, the love and delight come across.
etc
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RJ Logos
Click To EnlargeRJaret Logo Design
One of my favorite things in the design world is creating logos. Whether they're corporate or whimsical, black and white or colorful, they are challenging, yet so much fun. They can be conceptual visually or simply playing with type, like a puzzle. Here's a sample of my work.
